Social Media Strategy
Social Media Retainer
Branded Assets
Brand Strategy
Brand Identity
Website
Social Media Strategy
Social Media Retainer
Branded Assets
SERVICES
Behavioral scientist, professor, and speaker Alison Fragale helps women harness the psychology of confidence, communication, and influence to lead with both warmth and authority. Her book, Likeable Badass: How Women Get the Success They Deserve, distills decades of research on status, power, and negotiation into practical, science-backed strategies for women who want to excel—without compromise.
When Alison partnered with Spitfiregirl, she had the credibility, the message, and an engaged LinkedIn audience—but no cohesive strategy or cross-platform presence to expand her reach. Over the course of more than a year, we developed her brand foundation and digital ecosystem: clarifying her positioning, defining her content pillars, and launching a multi-channel presence designed to build visibility and anticipation ahead of her debut.
Working in close collaboration with her publisher and PR team, we served as the strategic and creative arm of her launch—aligning social storytelling, messaging, and design with publicity and media outreach to create a unified author brand experience.
and
power
likability
Transforming behavioral science into a movement for women who want both
BOOK LAUNCH strategy + SOCIAL MEDIA RETAINER FOR LEADING BEHAVIORAL SCIENTIST
See the work
A Likeable Badass owns her power and her kindness—and doesn’t apologize for either.
and a strong cadence for growth.
In just over a year,
- Alison’s Instagram grew by 11,400%,
- TikTok by 5,300%,
- LinkedIN reach increased 170k + impressions
- Social content reaches 135K+ viewers monthly
- Likeable Badass sold 60K+ copies, cementing Alison as a leading voice on women, power, and influence
Power Isn’t a Personality — It’s a Practice
