Personal Brand Strategy
Book Launch Strategy
Social Media Management
Brand Assets
Personal Brand Strategy
Book Launch Strategy
Social Media Management
Brand Assets
SERVICES
Andrea Leigh Rogers is a bestselling author, wellness entrepreneur, and founder of the global fitness brand Xtend Barre. Rebuilding her life as a single mother shaped her signature philosophy: transformation doesn't come from dramatic overhauls, it comes from small, consistent moves.
Her debut book, Small Moves, Big Life, distills that hard-won wisdom into 7 daily practices grounded in science and designed for real life. During our partnership, Andrea's book launched as a USA Today #20 bestseller, #8 on the LA Times list, and #7 on Publishers Weekly, positioning her as a leading voice in women's wellness and self-leadership. Today, she helps women reclaim their clarity, energy, and confidence.
See the work
PERSONAL BRAND STRATEGY, BOOK LAUNCH STRATEGY + SOCIAL MEDIA Management FOR WELLNESS ENTREPRENEUR + BESTSELLING AUTHOR
Small Moves, Big Life: A modern guide to creating momentum.
Andrea shares how the smallest shifts often create the biggest changes.
As her work expanded beyond fitness into a broader conversation around mindset, discipline, and self-leadership, there was a need for a brand that could hold that evolution. The opportunity was to translate her philosophy into a cohesive platform—one that could support her book launch while building long-term resonance across digital, community, and real-world experiences.
We partnered closely with Andrea, her publisher BenBella Books, and Fortier PR to create a coordinated, high-impact launch strategy that extended far beyond the book itself. Our work focused on refining her messaging, developing custom launch content, and building a social media ecosystem designed to translate her philosophy into an engaging, recognizable digital presence. The result was a successful bestseller campaign that also strengthened the long-term growth of her platform as it continues expanding into speaking engagements, retreats, and community-driven experiences.
TURNING SMALL MOVES INTO A LASTING PERSONAL BRAND
Working with Heidi and Spitfiregirl on my first book was such a great experience. She was incredibly hands-on and thoughtful — not just with strategy and social content, but always behind the scenes flagging opportunities and championing me. My book became a bestseller, and I know the work we did together played a big role in that.
Even after we stopped working together, Heidi's still got my back, and that's so refreshing. I'd definitely recommend working with Spitfiregirl.