Website
Branded assets
Brand Strategy
Site Visit
Brand Strategy
Site Visit
Hotel Website
Branded Assets
SERVICES
Nestled on an idyllic Hill Country ranch in Dripping Springs, Texas, Camp Lucy has become the ultimate luxury getaway at the start of the Texas Wine Country and the premier wedding venue in the Texas Hill Country. With luxury accommodations, world-class services, and gorgeous venues – Camp Lucy is a breathtaking hidden treasure less than an hour west of Austin.
of Texas Wine Country
in the heart
hospitality
World class
TRANSFORMING A WEDDING VENUE INTO A BOUTIQUE DESTINATION HOTEL
See the work
Camp Lucy, a beloved Hill Country destination primarily known for its weddings, recognized an opportunity to expand its appeal beyond weekends. With weekdays remaining slow despite being booked out a year in advance for weddings, our strategic consultation and site visit revealed untapped potential. We shifted their positioning and website to spotlight not only their stunning wedding venues, but also their comprehensive offerings: a world-class restaurant, luxurious accommodations, diverse activities, and versatile meeting spaces.
Our collaboration, which included a complete rebrand of their website, and custom illustrations to bring our visual storytelling to life, positioned Camp Lucy as a premier boutique destination hotel. This brand transformation led to increased bookings throughout the year, alongside a rise in meetings and events, elevating the standards of Hill Country hospitality and enticing discerning travelers with its exclusive experience.
BOOKED OUT BLISS
COURTNEY GRIFFIN
.”
our brand
“Heidi made every effort to understand our story, goals and company culture in order to convey a site that not only met our needs, but represented
