Signage
Restaurant Collateral
Brand Strategy
Brand Identity
Brand Strategy
Brand Identity
Signage
Restaurant Collateral
After the success of The Meeting House, our clients Chef Christopher Johnson and Jason Mood reached out to us for their next culinary adventure, this time in Detroit's storied Greektown.
Friend & Associate, named in a moment of inspiration from an Elvis Presley documentary, our team was tapped with encapsulating a brand that would resonate with the spirit of community and celebration, mixed with a bit of wit and irreverence.
We crafted a brand steeped in camaraderie and the joy of shared meals, with an undertone of playful sophistication. Our branding efforts, aligned with Patrick Thompson Design's masterful interiors, we wove a visual and verbal story that speaks to the shared joy of dining, crafting a brand as memorable as the experiences it promises.