Website
Branded assets
Strategy
Brand Identity
Editing
Jennifer Griffith is on a
mission to find out.
What happens when ask
questions?
Steph Wagner is a nationally recognized financial strategist, author, and National Director of Women & Wealth at Northern Trust. After stepping away from a high-powered finance career to raise her children, she was blindsided when her husband left—forcing her to start over financially, professionally, and emotionally. That crucible became her calling. Her debut book, Fly! A Woman's Guide to Financial Freedom and Building a Life You Love, became an instant Amazon bestseller. Her work bridges institutional expertise with deeply personal experience—offering women financial guidance that feels like partnership, not prescription.
financial independence
The power of
Personal brand strategy, branding, book launch marketing + social media management for National Director of Women & Wealth
Financial empowerment isn't just about money—it's about reclaiming your life.
Book Launch Marketing
Social Media Retainer
Brand Assets
Personal Brand Strategy
Brand Identity
Book Launch Marketing
Social Media Management
Brand Assets
SERVICES
When Steph partnered with Spitfiregirl, she brought powerful personal experience, institutional authority, and a transformative book—but no cohesive brand presence or digital strategy to match. Working in close collaboration with her publisher and PR team, we built the foundation for her author platform: clarifying her narrative, developing her visual identity, and creating a structured social media ecosystem to support her book launch and position her as a leading voice in women's financial empowerment.
help women everywhere take flight.
How do you rebuild when everything crumbles? Steph Wagner turned her financial devastation into a mission to
See the work
Personal Brand Strategy
Brand Identity
Our work brought Steph’s full story into focus online—not just her role as a senior leader in finance, but the lived experience that gives her message weight. We developed a clear author platform that holds both: institutional authority and hard-earned perspective. Fly! is often described by Steph as a women’s empowerment book disguised as a finance book, and our strategy honored that duality—creating a brand that speaks to money, confidence, independence, and identity all at once.
The platform also reflects the breadth of her audience. Steph’s work resonates not only with women rebuilding after major life changes, but with younger women navigating early career decisions, financial independence, and unexpected pivots. We shaped her narrative, visual identity, and social presence to meet women at multiple stages—offering guidance that feels relevant whether they’re starting over or just starting out.
Over a five-month period surrounding the launch of Fly!, Steph’s platform saw consistent, meaningful growth. Instagram followers increased by 114%, while LinkedIn impressions grew by 131.93%, signaling expanded reach within professional, media, and reader communities. Engagement rose alongside visibility, reinforcing that her content wasn’t just being seen—it was connecting.
Building an author platform rooted in professional credibility and personal truth
