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Dr. Sunita Sah is an organizational psychologist, professor, and speaker whose research focuses on compliance, dissent, and ethical decision-making. Her work examines why people remain silent under pressure—and what it actually takes to defy authority when values are at stake. In her bestselling book, Defy: The Power of No in a World That Demands Yes, Sunita translates years of academic research into a practical framework for speaking up with clarity and integrity in moments that matter, resonating with leaders, professionals, and institutions navigating power, pressure, and moral courage.

When Sunita partnered with Spitfiregirl, she brought deep intellectual authority, a powerful book, and a growing public profile—but her personal brand and social presence were minimal and inconsistent. Together, we developed the strategic foundation for her author platform: clarifying her narrative, shaping her digital presence, and building a structured, multi-platform ecosystem to support her book launch and long-term thought leadership. Working in close collaboration with her publisher and PR team, we ensured her digital presence reinforced—not fragmented—her broader media and publicity efforts.

Dr. Sunita Sah shows us why

Why is it so hard to speak up —even when you know something's wrong?

Personal brand Strategy, branding, book launch Marketing + social media retainer for leading organizational psychologist